YOUR STRATEGY ISN’T BROKEN. YOUR THINKING IS.

Your strategy isn't failing because of the plan. It's failing because of your mindset.

Smart leaders with access to the same data make wildly different strategic choices. Some build empires. Others watch their companies crumble. The difference isn't intelligence, resources, or market conditions. It's psychology.

The Psychology of Strategy reveals the hidden mental forces that determine whether your strategy succeeds or fails. Through real corporate failures and turnarounds, it examines the seven cognitive traps that sabotage strategic thinking: overconfidence, sunk cost fallacy, confirmation bias, loss aversion, and more.

This isn't another strategic framework. Most business books focus on what to think. This one focuses on how you think. Because your strategy is only as good as the thinking behind it.

What's inside:

✅ The cognitive traps that turn market leaders into cautionary tales

✅ Why brilliant strategists defend losing positions and ignore warning signals

✅ How to recognize psychological blind spots before they destroy value

✅ Research-backed insights combined with real-world business cases

✅ Practical tools for making better high-stakes decisions